Services

From strategy to AI design: every service your brand needs.

There are two ways to work together: three guided pathways that combine services into one complete journey, or single à la carte services for a focused need. Six categories cover the entire brand lifecycle: from digital to positioning, from AI design to product, from communication to market intelligence.

Where to start

Start from your situation.

Three common starting points. If you recognise yourself in one, the path is already clear. If not, tell me about your brand and I will point you to the right one.

01

“I want to launch a collection.”

Positioning, collection design and AI renders: a complete path from the idea to a proposal ready to hand to your manufacturer.

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02

“My brand no longer stands out.”

Brand strategy and a signature system that make your pieces recognisable at first glance.

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03

“I need concepts and images that sell.”

AI design and photorealistic imagery, art directed and consistent with your brand and your product.

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What you receive: concepts, photorealistic renders and design guidelines ready to hand to your atelier or CAD team. Technical drawings and CAD files belong to the production stage; when needed, I coordinate that translation with your manufacturer.

Method

A clear approach, designed to turn vision and complexity into concrete direction.

  1. 01

    Analysis

    I observe the brand in its context, read the market, and identify challenges, potential and opportunities for evolution.

  2. 02

    Direction

    I define a clear line: positioning, language, product, image and strategic priorities.

  3. 03

    Development

    I translate the vision into concrete, creative and operational solutions, calibrated to the project's objectives.

  4. 04

    Optimisation

    I refine, verify and bring the work toward a more solid, distinctive form, ready to be used.

01 · Guided pathways

Pathways at a glance

Investment is always tailored: from a single à la carte service for a focused need to a complete pathway, with proposals calibrated for emerging brands as well as established maisons.

See the full pathway comparison
Pathways at a glance Brand Clarity Ritual Collection Strategy Experience Repositioning Masterplan
Brand Positioning Map●●●
Competitive Landscape Analysis●●●
1:1 strategic session + roadmap●●●
The Signature Concept○●●
Collection Design Book○●●
AI Concept Rendering○●●
Collection Concept & Naming○●●
Editorial & Storytelling Kit○●●
Launch & Communication Plan○●●
Brand Perception Audit○essentialadvanced
AI Campaign & Social Imagery○baseextended
Website / Conversion / SEO Audit○○●
Product Architecture & Range Strategy○○●
Buyer / Sales Presentation○○●
Market & Trend Report + Pricing Benchmark○○●

● included · ○ not included · essential/advanced and base/extended indicate the level of depth.

02 · À la carte

Six categories, one service at a time.

01

Digital & UX

Website & UX Audit

I review your site and browsing experience to find where the brand loses clarity or credibility.

Conversion & Trust Audit

I examine the exact points where a prospective client decides whether to trust you.

SEO & Discoverability Snapshot

I capture how findable your brand is today on Google and online search.

02

Brand & Positioning

Brand Positioning Map

Together we define where your brand sits and which distinctive territory it can own.

Competitive Landscape Analysis

I study your direct and indirect competitors and where they leave room.

Brand Perception Audit

I compare how you want to be perceived with how the market actually sees you.

Instagram / Social Audit

I analyse your social presence with a luxury-brand eye.

03

AI Design & Identity

The Signature Concept

I develop the brand's signature concept: the creative idea that unites visual identity and story.

Collection Design Book

I create a complete collection book: aesthetic direction, moodboard, palette and AI renderings.

AI Concept Rendering

I turn an idea or a sketch into realistic AI-generated renderings, with multiple variations.

AI Campaign & Social Imagery

I produce high-impact campaign imagery and social content, AI-generated and coherent with your identity.

04

Collection & Product

Collection Concept & Naming

I define a collection's concept and voice: name, inspiration and story that make it distinctive.

Product Architecture & Range Strategy

I organise the product range by price tier, occasion and role in the catalogue.

05

Content & Communication

Editorial & Storytelling Kit

I build a kit of copy and storytelling with consistent language across every channel.

Launch & Communication Plan

I prepare a launch and communication plan for a collection or a new project.

Buyer / Sales Presentation

I create presentations for buyers, retailers and sales, curated in form as much as content.

06

Market Intelligence

Market & Trend Report

I synthesise market data and jewellery-sector trends into a clear, current report.

Pricing & Positioning Benchmark

I benchmark the pricing, range and positioning of reference competitors against yours.

Tailored strategic packages, delivered in branded PDF format. Remote sessions via Zoom or Google Meet. Custom extensions available on request.

Not sure where to start? Send me a couple of lines and I'll find the right service for you.

Let's begin — just 3 fields