À la carte
Compose your own path, service by service.
Beyond the three guided pathways, each service can be commissioned on its own, to address a specific need. Six categories cover the entire brand lifecycle: from digital to positioning, from AI design to product, from communication to market intelligence.
Digital & UX
Website & UX Audit
I review your site and browsing experience to find where the brand loses clarity or credibility.
Conversion & Trust Audit
I examine the exact points where a prospective client decides whether to trust you.
SEO & Discoverability Snapshot
I capture how findable your brand is today on Google and online search.
Brand & Positioning
Brand Positioning Map
Together we define where your brand sits and which distinctive territory it can own.
Competitive Landscape Analysis
I study your direct and indirect competitors and where they leave room.
Brand Perception Audit
I compare how you want to be perceived with how the market actually sees you.
Instagram / Social Audit
I analyse your social presence with a luxury-brand eye.
AI Design & Identity
The Signature Concept
I develop the brand's signature concept: the creative idea that unites visual identity and story.
Collection Design Book
I create a complete collection book: aesthetic direction, moodboard, palette and AI renderings.
AI Concept Rendering
I turn an idea or a sketch into realistic AI-generated renderings, with multiple variations.
AI Campaign & Social Imagery
I produce high-impact campaign imagery and social content, AI-generated and coherent with your identity.
Collection & Product
Collection Concept & Naming
I define a collection's concept and voice: name, inspiration and story that make it distinctive.
Product Architecture & Range Strategy
I organise the product range by price tier, occasion and role in the catalogue.
Content & Communication
Editorial & Storytelling Kit
I build a kit of copy and storytelling with consistent language across every channel.
Launch & Communication Plan
I prepare a launch and communication plan for a collection or a new project.
Buyer / Sales Presentation
I create presentations for buyers, retailers and sales, curated in form as much as content.
Market Intelligence
Market & Trend Report
I synthesise market data and jewellery-sector trends into a clear, current report.
Pricing & Positioning Benchmark
I benchmark the pricing, range and positioning of reference competitors against yours.
Guided pathways
Pathways at a glance
| Pathways at a glance | Brand Clarity Ritual | Collection Strategy Experience | Repositioning Masterplan |
|---|---|---|---|
| Brand Positioning Map | ● | ● | ● |
| Competitive Landscape Analysis | ● | ● | ● |
| 1:1 strategic session + roadmap | ● | ● | ● |
| The Signature Concept | ○ | ● | ● |
| Collection Design Book | ○ | ● | ● |
| AI Concept Rendering | ○ | ● | ● |
| Collection Concept & Naming | ○ | ● | ● |
| Editorial & Storytelling Kit | ○ | ● | ● |
| Launch & Communication Plan | ○ | ● | ● |
| Brand Perception Audit | ○ | essential | advanced |
| AI Campaign & Social Imagery | ○ | base | extended |
| Website / Conversion / SEO Audit | ○ | ○ | ● |
| Product Architecture & Range Strategy | ○ | ○ | ● |
| Buyer / Sales Presentation | ○ | ○ | ● |
| Market & Trend Report + Pricing Benchmark | ○ | ○ | ● |
● included · ○ not included · essential/advanced and base/extended indicate the level of depth.
Tailored strategic packages, delivered in branded PDF format. Remote sessions via Zoom or Google Meet. Custom extensions available on request.
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