1. Who you are
Founder or key team members Operational base Briefly, who are you and what does your brand represent?
2. Ambition & direction
What is the main goal that brings you to me? What would you like to improve or transform in the next 6–12 months? Where do you envision your brand one year from now?
3. Aesthetics, inspiration & coherence
Are there designers or brands you admire? Aesthetics, colors or styles you feel in tune with — or want to avoid? Should the jewelry be recognizable as Made in Italy?
Yes No To be evaluated together
4. Your ideal client
Who is your ideal customer? (age, lifestyle, motivations, emotional needs) On which occasions are your pieces chosen or gifted?
5. Price range
What is the current or desired price range for your jewelry?
Under €1,000 €1,000 – €5,000 €5,000 – €10,000 Over €10,000
6. Sales channels & strategy
Through which channels do you sell or plan to sell?
Direct e-commerce Physical boutique Selected retailers Marketplace
Do you already have an active communication strategy?
7. Current offer
How many collections are active? Which best represent your identity? Product categories:
Rings Necklaces Bracelets Earrings
8. Goals you want to achieve
Which of these goals resonate most with your current situation? (you can select more than one)
🌀 Open space
Is there an insight, challenge or bold vision you want to share?
I'll receive your request at elena.pari82@gmail.com. Every answer is handled with discretion.
